Velvet
Launched in 1997 in L.A., Velvet immediately became know for its luxurious and modern t-shits, bringing a contemporary design attitude to the simple tee. Velvet designer, Jenny Graham, “originally looked to fill a void in the market with a relatively simple t-shirt line, but one with a sophisticated appeal”.
With the brand consistently growing from this first concept, Velvet now offers innovative draping, sophisticated colour palettes, and new treatments each season.
