Acne
Founded in Stockholm in 1996 by four creatives, Acne was one of the first brands to see the space in the market for denim and used this forward thinking to create 100 pairs of unisex jeans featuring the characteristic bright red stitching.
Jonny Johansson Acne’s creative director, soon branched out into other design genres. The first full collection was launched in 1998, and it set the tone for the brand – the subtle luxury and understated items originate from the ethos that the clothes should feel like someone’s wardrobe. Cool and personal.
